59club will analyse and grade your staff’s ability to manage a recorded enquiry call for a Golf Membership followed by a live show round of the clubs facilities.
The feedback for both the call and show round provides you with a very detailed independent report, highlighting areas of staff and procedural strengths and weaknesses within your ‘potential new member’ enquiry procedures. The analysis also includes information based on any literature received or ‘follow up’ sales calls made to ‘chase the sale’.
All 59club products have the ability to make service level performance comparisons against your chosen competitors, other venues in your group, the best performing clubs, and the rest of the industry.
The feedback acts as a tool to measure how successfully all front line staff are implementing your business strategies, giving you the confidence and knowledge that the level of sales and service your team are delivering is what you would expect.
"It only takes one bad experience to send your golfer away to your competitor and do untold damage to your reputation and profits"
Jamie Carroll, Group Membership Sales Manager, De Vere Resorts & Venues said:
"Having launched the De Vere Club membership scheme in April 2010 and investing in resource and marketing activity it was of paramount importance to be able to efficiently manage and benchmark the performance of our 11 individual membership sales advisors. It then enables us to put effective training plans in place where necessary and more importantly reward good performance. We helped develop the golf membership test call and visit criteria with the 59 Club and it has become an integral part of our culture and helps us improve as a sales function."