59club Golf Products & Services

Mystery Shopper Audits and Member Surveys

59club’s market leading software and assessment criteria provides the resources to improve and maintain your ‘sales & service’ etiquette, complete with the ability to compare your performance levels against your chosen competitors and best performing clubs.

This best practice management tool pinpoints exactly what is required of your staff and their needs in terms of training and support.


Our products are used in golf clubs whose green fee rates go from £12 per round to over £200 per round.

The variety of clubs who work within 59club are diverse in every sense, all sharing the same ambition and desire to stay at the top of their game. They range from private members clubs; to resort clubs, with some world famous courses and Ryder Cup Giants tested on the same level playing field as small municipal courses...

External Audits as directed by 59club

Receive ‘impartial’ analysis arranged and coordinated by 59club.   

59club will source and coordinate a trained mystery tester to conduct an audit of your choice. They monitor proceedings, liaise with the tester throughout the process and once all data has been collected and approved; they deliver a comprehensive and completely impartial report helping you to improve and manage your business.

Service Excellence Awards 

Those that chose to utilise external audits qualify for 59club’s acclaimed 'Service Excellence Awards' - famously known as the ‘Oscars’ of the golf industry. Designed to reward individuals, teams and clubs for delivering great service within their respected fields. Clubs who offer the very best service and facilities are honoured with coveted Gold or Silver Flag designations. 


MY59 - Self-test, analyse and improve your service offering

Self-test benchmarking software empowering you to conduct your own member surveys & mystery shopper audits

Assess how your business operates in the absence of key personnel, identifying training needs for selected staff and targeted departments, as and when you wish on an unlimited basis.

The self-test software allows a club manager or, a subcommittee to select a trusted person to complete a mystery test, with the web-based system designed to fully prepare the individual for what is required in order to complete a club audit. Once the test has been carried out and the online report completed, feedback analysis assists you to analyse and improve your customer journey, maximising future sales opportunities in the process.

GolftellCapture 'mass and true' golf specific feedback based on YOUR customer journey

Your trusted online review site striving to provide ‘genuine & unbiased’ feedback direct from those that have visited your club, for the benefit of progression and future clientele. 

Golftell publishes your clients review of the course, club facilities, food and the service levels encountered along the way. People are going to write about you online, golftell allows you to work with that feedback more than any other site.  

All clubs will benefit from a FREE golftell listing, however a golftell PLUS licence affords club management the ability to validate “tells” meaning that fake, detrimental reviews cannot be included. They also have the capability to amplify positive feedback by sharing positive ratings on social media, promote internal offers, profit from third-party advertising, compare industry ratings plus interact with tellers. Goftell PLUS is included within my59 self-test software and also available individually. 

Compare your Facility and Service Levels against the Rest & the Very Best...

All 59club products have the ability to make service level performance comparisons against your chosen competitors, other venues in your group, the best performing clubs, and the rest of the industry. This unique piece of software enables you to compare your results both on a Monthly and Year to Date basis and also allows for further comparisons by department. 

Investment in bricks and mortar do not sustain and grow reputations – it is people that build reputations. You may or may not be the ‘biggest and best’ in the area but you can definitely achieve, deliver and then maintain outstanding customer service.

"59club's services make a real difference to a venues bottom line, fact!"