Golf Visitor Experience

Analyse the day guest experience afforded to visiting golfers at your club.

Based on a golfer’s experience during a green fee visit, focusing on the venue’s ability to create a quality customer experience through their facilities and services offered. The detailed analysis incorporates all areas both on and off the course, from golf course and practice facility presentation to a detailed analysis of the food and beverage experience.

Analysis Includes:

  • A recorded tee time booking call to the venue
  • Analysis of written tee time confirmation
  • A purchase of merchandise from the golf shop highlighting sales techniques
  • Use of range or practice area and promotion of other golf facilities
  • Entire golf course analysis focusing on presentation, services and facilities on offer
  • Service and standard of pre and post golf food
  • Bespoke comparisons to your chosen competitors, the industry average plus the best performing clubs

The results can be further broken down into Staff Sales, Attitude & Process along with General Facilities. This enables you to highlight any potential issues within your team and/or their standard procedures, likewise any operational issues you may have within the club promoting the necessary actions.

As per all 59club products, this facility allows for 'like for like' comparisons to your chosen competitors, the industry average plus the best performing clubs from an up-selling perspective.

Unwanted questions can be ‘omitted’ to ensure results are bespoke to your club offering.

Service Calculator

Analyse the upselling skills of your staff.

Our service calculator provides information derived from staff behaviour on a day to day basis translated directly into 'pounds & pence'The data highlights 'additional revenue' to be earned based on all front line 'up-selling' opportunities.

Results will be taken from your statistics entered for visitor/member rounds, the price of your stock / hire items and adjustment percentages, enabling you to analyse your team's 'sales etiquette' during a mystery test.

As per all 59club products, this facility allows for 'like for like' comparisons to your chosen competitors, the industry average plus the best performing clubs from an up-selling perspective.