Latest News.....

'Sales & Service Excellence Awards & Training Seminar’

We are pleased to confirm that this years 'Sales & Service Excellence Awards & Training Seminar’ will be hosted at The Belfry on the 27th Feb 2017

A series of thought provoking seminars will precede the infamous 59club Awards Ceremony & Dinner, the Theme - “What can golf learn from other industries” will build on the principals required to achieve Excellence.

View full Training Seminar information...

The Training Seminars attracted a sell-out crowd in 2016 - and with the very same 59club promise of inspirational content - be sure to reserve your place and make 2017 the year you strive to achieve Sales & Service Excellence...

The Awards Ceremony, hosted by BBC presenter - Dan Walker is all about recognising Sales & Service Excellence and offers individuals, teams, management & venues the chance to be acclaimed for their performance during 2016.

Awards up for grabs include the ultimate golf experience; membership sales team of the year, golf group of the year; golf operations team of the year; group golf sales team of the year; and best retail experience, plus a number of individual accolades.

59club also present their coveted ‘Gold, Silver & Bronze Flag Awards’ on the night to golf resorts and private-member clubs which not only deliver great service, but also provide excellent facilities for golfers to enjoy.

HOT OFF THE PRESS - View the Award Nominees Press Release here ...

SPECIAL OFFER: Receive 2 *FREE places at the 59club Training Seminar hosted at The Belfry, 27th February 2017 (worth £150) when you purchase your my59 licence for just £500(+vat) before the 20.02.2017. * Terms & conditions apply

For more information contact: 

Click here to book your place at the Awards’ Ceremony, The Training Seminars, or both

Or contact to request an invoice. Prices start at £75pp plus vat.


59club have launched an innovative software program which allows managers to have their own customer-service analysis system.  

The ‘my59’ system helps managers assess their business through the eyes of the customer more regularly and in more detail than has ever been possible before. It breaks down each element of the customer ‘journey’ and scrutinises the minutiae to make a big difference to the bottom line.

By purchasing a licence to the ‘my59’ software, managers are now able to arrange their own
internal mystery-shopping audits and member surveys, as and when required, at no additional cost
and all the time utilising 59club's detailed criteria.

Order your annual my59 license for just £500

SPECIAL OFFER: Receive 2 *FREE places at the 59club Training Seminar hosted at The Belfry, 27th February 2017 (worth £150) when you purchase your my59 licence for just £500(+vat) before the 20.02.2017. * Terms & conditions apply

View the my59 Tutorial Video to find out more about my59 and how it will assist you to achieve Sales & Service Excellence at your club.

Visit to learn more ...  


Setting the Benchmark for Customer Service Excellence  

Member Surveys and Mystery Shopper Audits

59club is a unique Benchmarking Company assisting Clubs Worldwide to achieve Customer Service & Sales Excellence…providing Member Surveys, Mystery Shopper Audits & Training within the Golf, Leisure, Spa, Events, F&B and Hotel Industries.

Endorsed by The PGA, 59club works with Clubs across the country to help develop, improve and maintain a high level of customer service, in turn increasing customer satisfaction, revenue and profits in the process.

59club will analyse and compare all key revenue streams coming into your club via detailed independent analysis of a visitors experience and / or a member’s survey. 59club can provide a ‘Performance Analysis Tool’ enabling you to measure and compare your standards of Customer Service.

The industry wide data that its clients receive provides real and current information of the highest quality and value.

The service provides relevant, independent and confidential feedback analysis via a secure on-line web portal in a very clear, concise and accurate way.

The level of detail enables you to highlight areas of poor procedural processes within your business. They also act as a tool to measure how successfully all front line staff implement your business strategies enabling you to performance manage your staff members on both a short and long term basis.

The level of detail that our reports provide will enable you to:

  • Highlight areas of weakness/poor processes within your business.
  • Find out how you compare to your chosen competitors.
  • Compare your services on a national basis and against the industry average.
  • Performance manage your staff members.
  • Set targets for chosen staff on an individual or team basis for both short and long term.
  • Manage the results from wherever you are via an online web portal.

The detailed results identify whether staff are consistently delivering a level of customer service that you would expect.

59club has the ability to make service level performance comparisons against your chosen competitors, other venues in your group, the best performing clubs and the rest of the industry. We are also the only company working within the golfing industry that recognise, reward and market venues striving for and achieving improved service levels.

"Investment in bricks and mortar do not sustain and grow reputations – it is people that build reputations. You may or may not be the ‘biggest’ club in the area but you can definitely achieve, deliver and then maintain outstanding customer service"


Bookmark and Share