59club 'Sales & Service Excellence Awards:

2018 Golf Industry 'Oscar' Nominees Announced  

The nominations for the 8th annual 59club Service Excellence Awards Ceremony, which takes place at The Grove on February 26, 2018, have been announced.

The awards ceremony, regarded by many as the ‘Oscars’ of the golf industry, will recognise ‘Sales & Service Excellence’, and offers individuals, teams, management and venues the chance to be acclaimed for their performance during 2017 across all business elements – sales, service, operations, retail and management.

59club will also present their coveted ‘Gold, Silver & Bronze Flag Awards’ on the night to golf resorts and private-member clubs, which not only deliver great service, but also provide excellent facilities for golfers to enjoy. The finale of the evening will see 59club crown the Ultimate Members Club and the Ultimate Golf Resort.

The Belfry Hotel & Resort, Celtic Manor Resort, Emirates Golf Club, Gleneagles, The Grove and Trump International Golf Club, Dubai are just some of the big-name golf venues vying for accolades at the 8th annual ‘Service Excellence’ Awards Ceremony.

Leading the nominations is the team at Breadsall Priory, which is up for nine awards, closely followed by Rockliffe Hall which is up for seven awards and the Forest of Arden with six nominations.

The Emirates GC and Dubai Creek Golf & Yacht Club are each up for five awards, while Dubai Golf Group is again in contention to retain the title of ‘Golf Group of the Year’, for the fourth consecutive year. This year they face stiff competition from Arabella Golf, Foxhills / Farleigh Collection and three-time winner Marriott Golf, who’s individual clubs boast 22 nominations across the various awards categories.

To ensure venues of all sizes are recognised for their outstanding levels of achievement, 59club have again segmented the clubs into two categories, relating to the average green fee of either above or below £75 per person, for each of the five following awards: ‘golf operations team of the year’ ‘golf retail manager of the year’, ‘food and beverage manager of the year’, ‘greenkeeper of the year’, and ‘golf manager of the year’.

Venues such as Breadsall Priory, Celtic Manor Resort, Castelconturbia, Dubai Creek Golf & Yacht Club, Forest of Arden, Forest Pines, Gleneagles, Ladybank, Monte Rei, Rockliffe Hall, Slaley Hall, The Belfry Hotel & Resort, The Grove, Trump International Golf Club, Dubai and Worsley Park have all received multiple nominations.

Other awards to be presented on the night include the leading; ‘individual golf sales performance’, ‘golf sales team of the year’ ‘membership sales team of the year’ and ‘individual membership sales performance’.

Simon Wordsworth, chief executive at 59club and a Fellow of the PGA, explained: “The event offers a great opportunity for those within the industry to get together and recognise the best individuals and teams for their outstanding performance over the past 12 months. 

“The ceremony will once again illustrate how the 59club awards are like no other – recognising all venues, irrespective of size – for the level of service consistency they deliver to members and visitors. And it’s all judged objectively and quantifiably, as the results are based on real data collected by 59club’s team of mystery shoppers throughout 2017”. 

The 59club awards’ evening is supported by CGI, Club Car, Golfbreaks.com, Golf Genius, Kennet, Tacit, Toro, 3d-ifs, ClubFace-Golf, Albatross Digital Golf, Colt Mackenzie McNair, Comm Version, Course Mate, Design Elegance, England Golf, Fluid Productions, Foremost, Foresight Sports, GCMA, Golf Retailing, Golftell, Landmark Golf Marketing & Communications, PlayMoreGolf, The PGA and Thomas Lyte.

59club have become the industry standard for measuring and comparing customer-service levels, analysing all key revenue streams for golf, leisure and hospitality venues, and is committed to the on-going development of club managers and PGA professionals. 

The 59club ‘Service Excellence’ Award Nominees Are:

Leading Individual Golf Sales Performance:

Aaron Williams (Herons Reach), George Crawshaw (Mottram Hall), Graham Auld (Linden Hall), Hannah Game (Dunston Hall), Jack Bowen (The Belfry Resort) and Oliver Williams (Belton Woods).

Golf Sales Team of the Year:

Breadsall Priory, Forest of Arden, Hollins Hall, Mottram Hall, The Belfry Hotel & Resort and The Grove.

Golf Membership Sales Team of the Year:                                                                    

Breadsall Priory, Dubai Creek Golf & Yacht Club, Emirates Golf Club, Rockliffe Hall, St Pierre and Worsley Park.

Leading Individual Golf Membership Performance:

Aditi Auluck (Foxhills), Ashley Freeman (Rockliffe Hall), Cian Hurley (Emirates Golf Club), Luke Speed (Breadsall Priory), Rhys James (Emirates Golf Club) and Steve Turner (Breadsall Priory).

Leisure Membership Sales Team of the Year:

Emirates Golf Club, Dubai Creek Golf & Yacht Club, Old Thorns, Stoke Park, The Mere and The Vale.

Golf Operation Team of the Year - Under £75 green fee:

Belton Woods, Breadsall Priory, Forest of Arden (Aylesford Course), Forest Pines, Rockliffe Hall and Worsley Park.

Golf Operation Team of the Year - Over £75 green fee:                                                                                    

Celtic Manor 2010, Dubai Creek Golf & Yacht Club, Forest of Arden (Arden Course), Monte Rei, The Grove and Trump International Golf Club, Dubai.

Golf Retail Manager of the Year - Under £75 green fee:

Giovanni Malcotti (Castelconturbia), Jonny Mould (Slaley Hall), Lauren Dickenson (Breadsall Priory), Martyn Stubbings (Rockliffe Hall), Matthew Braddley (Forest Pines) and Stephen Hindle (Worsley Park).

Golf Retail Manager of the Year - Over £75 green fee:

Greg Gonzales (Dubai Creek Golf & Yacht Club), Mike Shrieve (The Grove), Sean Bodenham (Celtic Manor 2010), Simon Howell (Forest of Arden), Stuart Martin (Monte Rei) and Tom Hughes (The Belfry Hotel & Resort).

Food and Beverage Manager of the Year - Under £75 green fee:                                                          

Graziano Sem (Castelconturbia), John Bucke (Bolton), John Rix (Dunston Hall), Jonny Chaisty (Spey Valley), Paul O'Hara (Rockliffe Hall) and Rhys Small (Ladybank).

Food and Beverage Manager of the Year - Over £75 green fee:                                                                  

Bernat Llobera (Son Vida), Bruno Flores (Monte Rei), Candice Hall (Royal GC Bahrain), Desi Peykova (Trump International Golf Club, Dubai), Houssem Belabed (Gleneagles) and Tinicka Young (Forest of Arden).

Greenkeeper of the Year – Under £75 green fee:                                                                                      

David Norton (Forest Pines), Gwynn Davies (The Mere), John Smith (Breadsall Priory), Jon Wyer (Rockliffe Hall), Kevin Ball (The Belfry Hotel & Resort; PGA National) and Paul Hopkins (Ashburnham GC).

Greenkeeper of the Year - Over £75 green fee:

Angus Macleod (The Belfry Hotel & Resort: Brabazon), Colin Powrie (Ladybank), Craig Haldane (Emirates Golf Club), David Wyborn (Foxhills), Jim McKenzie (Celtic Manor 2010) and Scott Fenwick (Gleneagles; Kings course)

Golf Manager of the Year - Under £75 green fee:                                                                                             

Fraser Liston (FOA: Aylesford), Giovanni Malcotti (Castelconturbia), Jonny Mould (Slaley Hall), Jon Stacey (Rockliffe Hall), Stephen Hindle (Worsley Park) and Steve Turner (Breadsall Priory).

Golf Manager of the Year - Over £75 green fee:                                                                                              

Anna Darnell (The Grove), Craig Waddell (Trump International Golf Club, Dubai), Darren Griffiths (Monte Rei), Gary Silcock (Gleneagles), Stephen Hubner (Dubai Creek) and Will Hewitt (Celtic Manor 2010).

Golf Group of the Year:  

Arabella Golf, Dubai Golf, Foxhills / Farleigh Collection and Marriott Golf.

The Afternoon Training Seminars are as follows: 

Advanced Digital & Course Mate; "The 7 Deadly Sins"

Red Arrows; "Leadership & Teamwork"

Foresight Sports; "Business Development using Foresight Sports Technology" 

Playmore Golf; "How to build a profitable flexible golf membership category"

Clubface; "Empowering communications for the time poor" 

59club; "my59 in action"

Landmark Media; "How to manage your club's reputation"

SPL; "How culture drives and extinguishes behaviours - good & bad"

Clinigen; "A company from start up to a billion in 6 years"

Awards Dinner Tickets are just £100pp, the afternoon seminars which precede the Awards Ceremony and consider Customer Behaviour are Free this year for all ticket holders.

To book a place at the awards’ evening, training day or both taking place at The Grove, Monday February 26th – please contact naime@theaspirationgroup.com 

On behalf of our Sponsors and Industry Partners, we look forward to welcoming you to The Grove on Monday 26th of February 2018.