Over the years 59club has worked privately with a number of Independent and Private Members clubs plus leading Ltd Groups developing a portfolio of venues that are amongst the most successful in their field and who have the ambition and desire to stay at the top of the game. With so many quality UK venues within the 59club scheme, the industry wide data that its members receive provides real and current information of the highest quality and value.
Steve Dacre, Group Golf Sales Manager for the De Vere Group, commented, “There’s no question that standards across the industry have improved in the last twelve months, and we’re delighted to have picked up the main award for the second consecutive year. The 59Club offers us invaluable feedback and ensures that we have all the information we need to not only react, but improve the ways in which customer service is delivered in golf. For six of our venues to be recognised with the highest standard that the 59Club has awarded is testament to our consistently high standards and dedication towards delivering the ultimate experience for our guests and members. The 59 club scheme is firmly ensconced into the day to day routine of De Vere staff and is a key tool in their quest to deliver excellence.”
Gary Silcock, Director of Golf at The Belfry “To be recognised as the top golf operations team by 59Club, who are the ultimate bench markers in golfing customer service, is a great honour. Our main aim at The Belfry is to provide the very best experience for the golfer from the moment they enter the resort to the moment they leave. The fact that we manage to provide this despite the large number of golfers visiting last year is testament to the great effort by every member of staff”
Paul Beddoe, Sales and Marketing Director at The Vale Resort said “The benchmarking service provided by The 59 Club has proven itself invaluable, both for our golf and leisure sectors. Working with them has resulted in improvements to sales and service procedural issues and has helped staff to focus on key customer care areas”
Steve Slinger, General Manager, Exclusive Golf said "Having just completed our first full year with 59club the benefits of the relationship are really coming to the fore. Whilst each call and visit represents a snapshot of the business the trending over the course of 6 visits makes for very interesting reading. The result system certainly adds focus and the competitor analysis brings out the competitive side in everyone!"
Stuart Collier, Director of Golf, Stoke Park said “After hearing great things about 59club within the golf industry we decided to take up the offer of a free trial. Stoke Park’s hotel received 5star AA rating and I wanted that consistency across the board – 59clubs work delivered me the information I required. I am confident that in twelve months’ time I will be able to congratulate my team on exceeding the customer’s expectations whilst at Stoke Park”
David Scott, Manager, The Dukes (St Andrews Old Course Hotel) said “59club is a fantastic benchmark, specific to our needs and allows us to effectively monitor our service delivery and product offering. Having viewed the results from our trial, we had no hesitation in signing up to 59club to assist in our quest to deliver an outstanding golfing experience”
Jamie Carroll, Group Membership Sales Manager, De Vere Resorts & Venues said “Having launched the De Vere Club membership scheme in April 2010 and investing in resource and marketing activity it was of paramount importance to be able to efficiently manage and benchmark the performance of our 11 individual membership sales advisors. It then enables us to put effective training plans in place where necessary and more importantly reward good performance. We helped develop the golf membership test call and visit criteria with the 59 Club and it has become an integral part of our culture and helps us improve as a sales function.
De Vere Hotels & Venues has a variety of different leisure club facilities around the UK, from small gyms to larger family focused leisure clubs. The test call and visit criteria with 59 Club allows us to benchmark, reward good performance as well as manage performance for both a sales and operational result. Again, this is now an integral part of our sales process and allows us to improve into the future”
Andrew Minty, PGA Director of Golf, Langland Bay Golf Club said “It is important to give each member what they want out of their membership and great value for money, the service from 59club provided relevant, independent and confidential feedback via a web portal in a very clear, concise and accurate way for members to complete. The detailed survey results were returned in a very short time period and were extremely easy to navigate, making for simple analysis of every section of the club using the various filters. It allowed me to group the views of male/female, group by age, by ability and by style of membership – I now have a really good feel for what our members truly want from our club.”
59club: Golf is much more than a simple 18 holes of golf, it's an experience, it can be memorable from start to finish. Investment in bricks and mortar do not sustain and grow reputations - it is people that build reputations. You may or may not be the best golf course in the area but you can definitely achieve, deliver and then maintain outstanding customer service. It only takes one bad experience to send your golfer away to your competitor and do untold damage to your reputation and profits. You need total confidence that the service your team are delivering is the one that you are expecting.
59club analysis is a great Management and Training tool and as much as it can highlight failings in service, without doubt its aim is to highlight excellence and improve service. In short there is no one in Golf & Leisure who provide detailed analysis of ‘Sales and Operations Performance’ at such a high level and with such flexibility.