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59club Global Service Excellence Awards

After years of recognising and rewarding service excellence across our 10 regional divisions, 59club is proud to launch its first ever Global Service Excellence Awards - a landmark event that will unite the world’s finest-performing properties and industry leaders - from across 22 countries, representing 115 venues, with as many as 250 guests - all under one roof.

Taking place on August 25–26, 2025, at the world-renowned Belfry Hotel & Resort in the UK, and proudly supported by our Global Partners and Event Partners – this prestigious event unites a global community committed to customer service excellence.

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August 2025

Event Itinerary

Monday 25th August

Our day one is all about networking as we welcome our Global Partners, International Clients, Gold Flag Venues, Leading Managers, the Eminent Collection venues and individuals via an informal Golf & BBQ.

Day 1 - 13:00 Arrival

10-Hole Challenge

We will mix up nationalities and take on the iconic Brabazon Course just 24 hours after it will have crowned its British Masters champion.
 
When everyone arrives at the 10th a special challenge awaits!
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Day 1 - 13:00 Arrival
Day 1 - 18:30 - 20:30

Welcome BBQ on the Terrace 

Network and enjoy delicious food and drink overlooking the 10th and 18th holes.

 

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Day 1 - 18:30 - 20:30
Day 1 - 21:00 - 21:45

Pushing the Edge in Sport

BBC Sport TV’s John Watson will host our first education session. The UK’s leading Podcast Producer Crowd Network, and 54 will discuss the business of influencers and podcasters.

 

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Day 1 - 21:00 - 21:45

Tuesday 26th August

Whether you choose to join us for our Golf Event or Education Morning, all delegates will come together for a networking lunch, before the afternoon education begins and we prepare for The Main Event; The Global Awards.

Day 2 - 7:15 - 13:00

Global Golf Challenge - Brabazon

Again, we will mix up the nationalities, handicaps, and business operation styles as we head out to challenge the Brabazon full on in a Texas scramble. Can you, as a group, beat the best score shot during the British Masters tournament?

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Day 2 - 7:15 - 13:00
Day 2 - 9:00 - 13:00

Education Day - Sessions 1-3

An early arrival for registration in the Masters suite as we head into a morning session designed to question what you do "back at the ranch”
 
Session one is all around re-imagining golf as Health and Business Hubs. 
 
Session two we will look at how "The Senses” can trigger emotion and ultimately consumer actions in the operation.
 
The morning ends with Session three taking a look at F&B, its importance and how operationally it can either be a revenue generator, or a high-quality service at minimal cost.

 

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Day 2 - 9:00 - 13:00
Day 2 - 13:00

Networking Lunch

Enjoy a break between education sessions or after golf with a chance to network over lunch.

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Day 2 - 13:00
Day 2 - 14:00 - 16:45

Education Day - Sessions 4 & 5

Session 4 will see 59club team present the results of “The manager - present and future” and discuss those findings with a panel.
 
Session 5 will see 54 summarise the results of the consumer behaviour surveys conducted in late July and pose questions to the golf industry's strategy and behaviour.
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Day 2 - 14:00 - 16:45
Day 2 - 18:30 - Finish

Global Awards Ceremony

As dusk settles, initially we will look at outstanding individuals where we will announce our Global Managers of Year in Retail, Operations, F&B and Agronomy.
 
As we progress through the evening, we move onto 2025/26 Signature Collection where all Gold Flag venues will compete before closing with our Eminent Collection, 59club’s ultimate accolade for venues with 5 years of excellence in a row.
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Day 2 - 18:30 - Finish

Wednesday 27th August

Day 3 - 7:00 - 10:00

Education Breakfast

We close our event with a Q&A where several seriously wealthy individuals share their stories on risk taking. The Q&A continues our theme of pushing boundaries and challenging the norm. 

 

Breakfast
Day 3 - 7:00 - 10:00

Signature Collection

We look forward to introducing the Signature Collection at the Global Awards.

A 59club Gold Flag is tough to achieve and is awarded based on their mystery shop scores and member or resort facilities. However, venues can be so different in business model, make up and size that for the first time we are recognizing the business models that are “private venues”, “Commercial venues” and “Destination venues” with single and multi-course sections in each. We will announce, globally the leading five clubs in each category, into 2025/26 Signature Collection.

These properties set the global benchmark for service excellence and innovation in their respective competitive sets.

The best performing Gold Flag properties are nominees for inclusion in, you can view all Gold Flag venues in 59club Insights Magazine Issue 3

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Eminent Collection 2025

We look forward to inducting the newest members of our Eminent Collection during the prestigious Global Awards Ceremony, as we honor the leaders and properties who have demonstrated exceptional, long-standing levels of service excellence. This exclusive accolade recognizes a minimum of five consecutive years of award-winning performance.  

Discover more about the Eminent Collection and meet our distinguished founder members on page 18 of our Insights Magazine Issue 3.

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Manager of the Year Nominees

Regional Manager of the Year winners in Golf Operations, Food & Beverage, Retail, Agronomy and Club Management will go head-to-head with their peers, alongside all 59club Gold Flag bearing properties from across the USA, Canada, UK & Ireland, Europe, Middle East & Africa, Asia, Australia & New Zealand.

Golf Manager Golf Operations Manager Golf Course Superintendent Retail Manager Food & Beverage Manager

About Each Award

Golf Manager of the Year

Recognised as the most outstanding operators in their regions, these Club Managers have elevated their facilities to new heights, through clarity of vision and operational mastery.

These Club Managers have redefined what regional excellence in golf operations looks like, leading with clarity, compassion and commercial acumen.

Whether it’s staffing, budgeting, customer satisfaction or facility development, they are tireless problem-solvers, reliable team-builders and trusted figures within their communities, making them the architects of regional success and custodians of their club’s future.

Click here to view the nominees...

Golf Operations Manager of the Year

These award-winning Golf Operations Teams have delivered the finest service experiences in their region - on and off the course. From arrival to the 18th green, their dedication to excellence defines the gold standard in golf hospitality.

This award celebrates the very best front-line teams in golf operations. Whether it’s anticipating guest needs, managing pace of play or simply providing a warm smile, their contribution is felt at every moment of the golfer’s journey.

These operations professionals are the heartbeat of the golf experience, and in their regions, no team does it better.

Click here to view the nominees...

Superintendent of the Year

These Superintendents have crafted some of the most breathtaking golf course conditions in their regions. Through precision, innovation and dedication, they’ve created championship-quality experiences that leave a lasting impression on every golfer who walks their fairways.

Each has mastered the balance between science and sustainability, data and intuition, leading teams that maintain world-class course conditions in the face of weather, traffic and operational pressure.

These individuals are strategic leaders, setting benchmarks for excellence while mentoring future talent. Their courses have become showcases of agronomic success and playability, drawing praise from members, guests and the broader golf community.

Click here to view the nominees...

Retail Manager of the Year

These managers have redefined retail within golf, delivering standout shopping experiences that lead their region. With sharp product insight, team energy and sales drive, they’ve built retail spaces that are both profitable and a joy to visit.

This year’s award-winning Retail Managers have created some of the most exciting and effective golf retail environments in their regions. Each has delivered a well-managed, visually impactful retail journey - from product curation to floor design. Their deep product knowledge and sharp merchandising sense ensure every item is placed with purpose and sold with confidence.

Their shops are not just commercial spaces - they’re hubs of style, convenience and excellence. These retail leaders have brought their club’s brand to life in-store, setting the regional gold standard for retail in golf.

Click here to view the nominees...

Food & Beverage Manager of the Year

Delivering the finest dining experiences in their region, our Food & Beverage Managers have mastered hospitality, ambience and revenue performance. Their leadership has turned every meal - before or after golf - into a highlight of the club experience.

This year’s winners have set a new benchmark for food and beverage excellence across their regions. Under their leadership, dining has become an integral part of the golf experience - known for impeccable service, elegant settings and thoughtfully curated menus.

These Food & Beverage Managers have turned their operations into destinations in their own right - truly among the best in golf hospitality.

Click here to view the nominees...

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Global Partners

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Event Partners

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