Mystery Shopping That Drives Sales, Service & Standards

Understand trends, monitor performance, develop staff and exceed your customers’ evolving expectations.

Join over 700 Venue Managers Worldwide

See your business exactly as your customers do, and uncover missed revenue opportunities

59club’s Mystery Shopping Audits provide independent, benchmarked insight into how your enquiries, service delivery and customer journeys perform in the real world.

We don’t just measure service or experience. We reveal what’s costing you sales, revenue, and reputation, then support your team with targeted training to reach globally recognized standards.

Powerful Tools & Insights

What makes 59club different...

How It Works...

 

Enquiry Audit

Assess phone, email and online booking performance.

Mystery Visit

Experience your venue exactly as a customer would.

Actionable Insights

Receive clear scores, benchmarks and priorities.

Training & Education

Based on your audit results we'll recommend tailored training to up-skill the team and improve your performance

Reward

Every year, both globally and regionally we celebrate our best performers. We look forward to welcoming you to this celebration.

Mystery Shopping Audits

Golf
  • Membership Sales
  • Member Experience
  • Visitor Experience
  • Group Golf Sales
  • Golf Break
  • Retail Enquiry
  • Custom Fitting
  • Golf Tuition
Leisure, Spa & Beauty
  • Membership Sales
  • Member Experience
  • Spa Day Experience
  • Massage / Facial
  • Spa Break

 

Hospitality
  • Premium Dining
  • Casual Dining
  • Food to Go
  • Conference & Events
  • Hotel Guest
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Hands on support

Backed by industry-leading CX experts, we support you at every stage of the mystery shopping journey. From planning the audit schedule, analysing results to turning insight into measurable performance improvement.

Team Line Up Graphic

Real Insights. Real Results.

"We weren’t necessarily doing things wrong... but we weren’t consistently doing them right either. That inconsistency was invisible until the mystery audits."
Travis Busch
Travis Busch
Head Golf Professional, Fairwinds Golf Club

Mystery Shopping in the Wild...

Event Sales

Event Sales

1 min read
Membership Sales Skills
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Membership Sales Skills

1 min read
The golf course experience

The golf course experience

1 min read
How to make a great first impression

How to make a great first impression

2 min read