Mystery Shopping That Drives Sales, Service & Standards
Understand trends, monitor performance, develop staff and exceed your customers’ evolving expectations.
Join over 700 Venue Managers Worldwide
See your business exactly as your customers do, and uncover missed revenue opportunities
59club’s Mystery Shopping Audits provide independent, benchmarked insight into how your enquiries, service delivery and customer journeys perform in the real world.
We don’t just measure service or experience. We reveal what’s costing you sales, revenue, and reputation, then support your team with targeted training to reach globally recognized standards.
Powerful Tools & Insights
Best Practice Criteria
Industry Benchmarks
Progress Tracker
Profit Calculator
Bespoke Results
Automated Analytics
Service Awards
Demographic Filters
Support Network
What makes 59club different...
Industry-specific audit frameworks
Professionally trained mystery shoppers
Real customer journeys
Clear scoring, benchmarking and actions
Backed by the world’s largest CX database
Rewarding excellence
How It Works...
Enquiry Audit
Assess phone, email and online booking performance.
Mystery Visit
Experience your venue exactly as a customer would.
Actionable Insights
Receive clear scores, benchmarks and priorities.
Training & Education
Based on your audit results we'll recommend tailored training to up-skill the team and improve your performance
Reward
Every year, both globally and regionally we celebrate our best performers. We look forward to welcoming you to this celebration.
Mystery Shopping Audits
- Membership Sales
- Member Experience
- Visitor Experience
- Group Golf Sales
- Golf Break
- Retail Enquiry
- Custom Fitting
- Golf Tuition
- Membership Sales
- Member Experience
- Spa Day Experience
- Massage / Facial
- Spa Break
- Premium Dining
- Casual Dining
- Food to Go
- Conference & Events
- Hotel Guest
Hands on support
Backed by industry-leading CX experts, we support you at every stage of the mystery shopping journey. From planning the audit schedule, analysing results to turning insight into measurable performance improvement.
Real Insights. Real Results.
Mystery Shopping in the Wild...

Event Sales
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Membership Sales Skills

The golf course experience
