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59club Certifications

Recognised Excellence

 59club Certifications create a clear goal for your team to work towards: recognised achievement that rewards learning, application, and demonstrated capability.

 

About 59club Certifications

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Recognise Achievement
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Stronger Teams
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Better Experiences

A Win for Individuals. A Win for Clubs.

For each individual, certification is a clear achievement to work towards, to be recognised for, and to be proud of - building confidence and credibility as they progress within their role and career.

And for the club, it’s a visible investment in your team – building the knowledge, skills, confidence, and consistency needed to deliver better customer experiences and stronger performance.

From Learning to a Recognised Standard of Excellence

59club Certification goes beyond course completion.

Team members complete the relevant 59club learning through online modules and structured workbooks, built around industry-leading service and sales standards.

They then apply that learning in their role and venue, demonstrating how it works in practice.

Their evidence is reviewed as part of the certification process and successful achievement is recognised through a 59club Certification.

 

Certifications

A pathway for the whole team.

Built on the 59club training methodology and informed by real-world performance insight, each certification gives your people a structured pathway to turn learning into practical capability.

Develop the skills and behaviours within your sales and operational teams to deliver consistent service excellence across every department and improve the overall customer experience.

Golf Operations
Deliver a consistently exceptional golfer experience.

Develop the knowledge and skills to confidently manage key moments throughout the golfer journey.

  • Tee-time reservations and golfer enquiries
  • Professional check-in procedures
  • Retail and product knowledge
  • Effective promotion and upselling
  • Best practice in on-course service

Build a more confident, knowledgeable team equipped to deliver a seamless experience while identifying opportunities to increase satisfaction and revenue.

Golf Membership Sales
Turn more enquiries into members.

Develop the skills to handle membership enquiries effectively, understand what motivates each prospect and deliver personalised experiences that move them towards joining.

  • Strategic questioning and needs analysis
  • Effective enquiry handling
  • Personalised venue tours
  • Matching facilities and benefits to prospect motivations
  • Confident presentation of membership options and pricing

Strengthen the complete membership sales journey and support improved conversion.

Corporate Golf Day Sales
Turn corporate enquiries into successful events.

Develop the skills to manage the two critical stages of the corporate golf sales journey: handling the enquiry and delivering the venue tour.

  • Strategic questioning and needs analysis
  • Enquiry handling
  • Price negotiation
  • Rapport and relationship building
  • Planning and delivering personalised venue tours
  • Effective communication throughout the sales journey

Build the confidence and capability to understand client needs, create a compelling venue experience, and progress opportunities towards conversion.

Meeting & Event Sales
Turn client requirements into compelling event solutions that generate bookings.

Develop the skills to understand client needs, deliver tailored venue tours, and confidently present the right solution.

  • Effective questioning and needs analysis
  • Client communication
  • Tailored venue tours
  • Sales pitches and price presentation
  • Objection handling
  • Closing techniques

Built around the key client touchpoints of enquiry handling and the venue tour, this certification develops the skills needed to convert opportunities into successful event sales.

Dining Experience
Create experiences customers remember while maximising upselling opportunities.

Develop the skills and confidence to deliver a consistently high-level dining experience, while recognising opportunities to enhance the guest journey and maximise customer spend.

  • Reservation handling
  • Welcoming and engaging guests
  • Pre- and post-dining experience
  • Service throughout the customer journey
  • Effective upselling

A practical development pathway for team members looking to strengthen their competence and consistently deliver exceptional F&B service.

Hotel Guest Experience
Coming Soon!
Retail Experience
Coming Soon!
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59club Performance Cycle

Excellence is Evolving

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Measure
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Benchmark
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Develop
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Recognise

Measuring the customer experience and benchmarking performance is a proven way to identify where improvement is needed.

Training, Education and Certifications turn those insights into stronger capability, better performance, and better customer experiences.

When team members build their knowledge and skills, apply what they learn in their role, and demonstrate their capability. The result is a clear link between performance insight, development, application, and recognised achievement.

Excellence is always evolving. As capability grows, performance can be measured again through ongoing 59club activity and further certification pathways creating a continuous cycle of development, performance, and recognition.

 

Measure Experience

Independent Mystery Shopping, Member, Guest & Employee Surveys and performance data provide an independent view of how customers experience your organisation.

Benchmark Performance

Compare your performance against similar organisations, recognised industry standards and the highest-performing clubs and resorts across the global 59club community.

Develop People

Training, consultancy, and practical support help your teams build the confidence, capability, and consistency to deliver exceptional experiences and stronger business performance.

Recognise Excellence

Celebrate independently earned regional and global recognition that strengthens culture, differentiates your organisation and creates customers who return, recommend and drive commercial performance.

"The 59club Certifications have been a very valuable part of my learning experience. The approach of receiving detailed theoretical content on different areas of a golf course business, discussing these topics, and then completing the accreditations while reflecting on what I learned, discussed, and experienced at The Dutch has had a positive impact on my performance as a Golf Operations Attendant."
Valentin Legroux Profile Image

Valentin Legroux

Golf Operations Attendant

 

Get Certified!

Develop your team, Recognise Achievement

See how 59club Certifications help develop your team and improve business performance.