Service Excellence Awards
map with black background

Recognising Excellence Locally

59club’s Annual Regional Awards Ceremonies celebrate the outstanding individuals, teams, venues, and groups across the global golf & hospitality industry who have achieved the highest standards of customer service excellence & sales performance. Winners are determined through 59club's independent mystery shopping data.

2026

Service Excellence Awards Events

Jan 22nd 2026

USA

Hosted at The Hampton Social, Orlando

USA Award Winners
Jan 22nd 2026
Feb 24th & 26th 2026

Canada

Hosted at The Albany Club and The Vancouver Club

Canada Award Winners
Feb 24th & 26th 2026
Mar 5th 2025

Europe

Hosted at Terre Blanche

Europe Award Winners
Mar 5th 2025
Mar 26th 2025

UK & Ireland

Hosted at Celtic Manor Resort

UK Award Winners
Mar 26th 2025
Apr 22nd 2026

Middle East & Africa

Awards roadshow across the region

MEA Award Winners
Apr 22nd 2026
Apr 30th 2026

Australia & New Zealand

Hosted at Coogee Bay Hotel, Sydney

ANZ Award Winners
Apr 30th 2026
May 5th 2026

Asia

Hosted at Laguna Lang Co, Thailand

02_A_GS_ASIA
May 5th 2026

Take a look at some of our favourite moments...

59club UK & Ireland
59club Middle East & Africa
59club Europe
Golf Flag Designations
Individual & Team Awards

What are Gold, Silver & Bronze Golf Flags?

59club Golf Flag Designations are awarded to member clubs and resorts that have demonstrated exceptional standards across customer service and facility presentation throughout the year.

Flag designations are earned through consistently high scores in mystery shopping audits that measure each customer service touchpoint across an entire operation.

About our Individual Awards

Our Service Excellence Awards recognise individuals and Teams from the pro shop and F&B team, to sales, membership, and club operations.

Individuals are nominated based on their exceptional performance during their mystery shopping audits throughout the year.

These accolades are a powerful way to celebrate and reward your team's efforts, boost morale, and highlight those key individuals who drive member and guest satisfaction.

The Awards journey is for everyone

As well as celebrating excellence year on year. Our awards are a catalyst that builds lasting change. Every client we work with tells a similar tale, and here's a selection of what every client now sees in their business

Enhanced Reputation
Increased Visibility
Increased Employee Morale
Competitive Advantage
Networking Opportunities
Feedback & Improvement
Attracting Talent
Instills Trust
Structured Benchmarking
Future-Proof Growth
Enhanced Reputation

How to Qualify...

Qualification is determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

Explore Mystery Shopping
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When Regional Winners become Global Qualifiers

Explore the next step... The 59club Global Awards