Service Excellence Awards
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About 59club Awards

Recognising Excellence

The 59club Service Excellence Awards celebrate the highest standards of customer experience, leadership, sales performance and operational excellence across the international golf, leisure and hospitality industry.

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Unlike traditional awards programmes, recognition is not determined by nominations, judging panels or voting campaigns.
Every 59club accolade is earned through independently verified mystery shopping performance data gathered throughout the year. Every finalist and winner has demonstrated measurable excellence.

Measuring Sales & Service Performance...

 

59club Award Events

Two Stages of Excellence

From Regional Recognition to Global Distinction

Regional Service Excellence Awards

Recognition begins within each 59club region. Throughout the year, clubs and individuals are measured against industry-leading performance benchmarks and service standards. The Regional Service Excellence Awards celebrate the highest-performing venues, teams and leaders within their local market. For many, this is the beginning of a much larger journey.

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Global Service Excellence Awards

The highest-performing Regional Award winners and qualifying venues earn the opportunity to compete on the global stage. The Global Service Excellence Awards bring together the very best performers from across the international 59club network to celebrate excellence at the highest level. Global recognition represents the pinnacle of achievement within the 59club performance and recognition pathway.

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The Journey

Achieving Service Excellence

Every Leader, Team & Award Winner we work with follows the same 'tried and tested' journey.

Start Your Journey

Commit to excellence and unlock your potential. Improve performance and elevate customer experiences & sales procedures 

Measure Performance

Understand what customers truly experience through mystery shopping, customer feedback and benchmarking. 

Develop Teams & Leaders

Build the skills, behaviours and leadership capabilities needed to elevate customer service, sales performance and operational excellence.

Improve Customer Experience 

Turn insight into action through expert support, education, guidance and accountability. 

Drive Business Performance

Increase loyalty and drive retention, referrals, customer spend and sustainable revenue growth. 

Regional Recognition

Achieve independently verified recognition amongst the highest-performing clubs and professionals within your region.

The best Sales & Service Experiences, the Leading Managers of the Year, and the Gold, Silver & Bronze Flag Designations are honoured at the annual Regional Service Excellence Awards Events.  

Global Recognition 

Regional champions are invited to stand alongside the world's leading clubs and industry professionals on the world stage.

The Global Awards unites the Golf & Hospitality Industry as we crown our Global Managers of the Year, welcome the highest performing Gold Flag Properties into the Signature Collection, and induct the Properties & Leaders who have reached the pinnacle of long-standing excellence into the Eminent Collection.

Build a lasting legacy

The highest achievers do more than win awards. They build cultures of excellence that endure year after year. Their commitment to exceptional standards becomes a legacy that influences teams, customers and the wider industry.

Every year at the Global Awards the Properties and Leaders who have reached the pinnacle of sustained long-standing excellence are welcomed into the Eminent Collection.

Excellence is a journey, not a destination

The world's leading clubs all began with a commitment to excellence.

The outcome of that commitment creates stronger loyalty, higher retention, increased referrals and sustainable commercial success, and a passion to push the boundaries and never stop on the pursuit towards excellence.

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 Commit 

Make the decision to improve performance and elevate customer experiences & sales procedures.

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 Measure 

Gain objective insight through mystery shopping, customer feedback and performance data.

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59club Award Categories

Recognising Excellence at Every Level

From customer experience and sales performance to leadership and operational excellence, 59club recognises the individuals, teams and venues setting the benchmark across the global golf, leisure and hospitality industry.

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Regional Award Categories

As the industry recognised benchmark for Venue & Individual Excellence, every 59club accolade is earned through independently verified Mystery Shopping performance data gathered throughout the year.

Regional Manager of the Year

Awarded annually to the highest-performing leaders across Golf Management, Golf Operations, Agronomy, Retail and Food & Beverage.

These prestigious titles recognise managers who have successfully led their teams to deliver exceptional standards of customer experience, sales performance, operational excellence, and facility presentation.

The very best Regional Managers of the Year earn the opportunity to compete for Global Manager of the Year honours.

 

Leading Individual & Team Sales Performance

Recognising the professionals and teams delivering the industry's most effective sales experiences.

From Membership Sales and Corporate Events to Leisure, SpaHospitality, Real Estate Enquiries, and every sales experience in-between, these Award Winners consistently demonstrate outstanding sales process, customer engagement, and conversion performance.

They don't simply generate revenue, they create buying experiences that inspire confidence, build relationships, and drive commercial success.

Gold, Silver & Bronze Flag Designations

Presented annually at the Regional Service Excellence Awards, 59club's Flag Designations are globally recognised benchmarks of venue excellence.

Awarded through independently measured performance, they recognise clubs and resorts that consistently deliver exceptional customer experiences, sales standards, facility presentation, and operational performance.

Bronze Flag recognises commitment.

Silver Flag recognises consistency.

Gold Flag recognises excellence.

For many clubs, Gold Flag status represents the highest achievement within their region.

Gold Flag properties become eligible for global recognition through the Signature Collection.

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Global Award Categories

To gain global recognition for sustained excellence every accolade is determined by success within 59club’s Regional Service Excellence Awards Ceremonies that measures performance through a course of independent Mystery Shopper evaluations with the best performers from their country earning their right to compete on the global stage.

Global Manager of the Year

Reserved exclusively for Regional Managers of the Year.

Global Manager of the Year recognises the world's leading professionals across Golf Management, Golf Operations, Agronomy, Retail and Food & Beverage.

Every finalist arrives as a recognised regional champion.

Awarded to leaders who have demonstrated exceptional performance, leadership and customer experience excellence on the global stage.

Regional champion. Global benchmark.

Signature Collection

The Signature Collection recognises an elite group of venues delivering exceptional standards of customer experience, leadership and operational performance.

Five of the highest performing Gold Flag Venues world-wide within each market segment – Private, Semi-Private and Destination (with further recognition for Single & Multi-Course operators) – are recognised annually to reflect the diversity of the Global Golf & Hospitality Industry.

Regional excellence recognised globally.

Eminent Collection

The Eminent Collection recognises the Leaders and Properties that maintain exceptional performance over multiple years.

Reserved for those who have demonstrated that excellence is not a single achievement, but a long-term commitment, delivered over a minimum of five years.

Achievement becomes legacy.

Global Map

Upcoming Award Events

Our final event of 2026 is the Global Service Excellence Awards, held in the stunning Algarve region of Portugal.

Learn more about next years' Regional Service Excellence Awards in 2027, starting kicking off with 59club USA in January...

Did you know..?

59club are the industry's leading customer experience specialist within Golf, Spa, Leisure, Hotel, Food & Beverage, Retail, & Real Estate.

Today’s Regional Award winners, Global Champions, Signature Collection members and Eminent Collection inductees all started in the same place.

They committed to improvement. They measured performance. They invested in education and accountability. And the recognition followed…

Book a performance review or speak to a regional specialist to begin your journey..

Independent Measurement
Global Benchmarking
Industry-Leading Education
Expert Support
Recognition Pathway
Retention, Referrals & Revenue

 

Global Partners

Partnering for Success

Together we are united in raising service standards, driving operational excellence, and supporting the growth of the Global Golf and Hospitality Industry.

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