As General Manager of 59club Europe South, I have the privilege of working alongside golf, hotel, leisure and spa venues across Southern Europe, helping them create exceptional customer experiences through meaningful data, tailored training and ongoing support. Having led the region for almost four years, I've developed a deep understanding of the diverse opportunities and challenges our clients face across different markets, cultures and business models. My role is to help venues make informed decisions that improve the customer journey, inspire their teams and deliver sustainable commercial success.
With nearly 20 years' experience in the golf and hospitality industry, I've been fortunate to work with some outstanding organisations, including The London Club and Yas Links Abu Dhabi. Those experiences shaped my passion for operational excellence, customer service and building high-performing teams that consistently deliver memorable experiences.
Before joining 59club, I experienced the model from the client's perspective. During my time at Yas Links Abu Dhabi, I worked closely with 59club to measure, develop and enhance every stage of the customer journey. Together, we achieved multiple Gold Flag accreditations and, in 2022, were honoured with 59club's Ultimate Service Excellence Award - the organisation's highest recognition for customer service and operational excellence. Experiencing first-hand how data, insight and targeted training could transform both team performance and business results inspired me to join 59club and help other venues achieve the same success.
At 59club, we believe that better data leads to better decisions, and better decisions create better experiences. That philosophy underpins everything we do and is something I bring to every client relationship. I'm passionate about developing people, inspiring teams and helping businesses build cultures where exceptional service becomes the standard.
