59club Asia supports clients to think far beyond the realms of elevated service, to creating workplace cultures where memorable hospitality experiences drive missions to connect with members, guests, and patrons positioning hospitality venues well for increased reputation, retention, and for commercial success driven by loyalty and strong relationships.

As General Manager of 59club Australia & New Zealand, I am proud to lead our mission in a region renowned for its vibrant hospitality, golf and leisure industries. This dynamic market, rich in tourism and sporting culture, demands unparalleled customer service to meet the expectations of discerning guests.

Our goal is to be the leading Customer Service Excellence company in Australia and New Zealand and foster a culture of continuous improvement. We aim to provide the best actionable insights available, empowering our partners with precise, data-driven tools to elevate member and guest experiences, and strive to transform operational standards, using mystery shopping, surveys and training programmes to ensure every interaction exceeds expectations.

With the appointment of new Regional Manager, Alistair Wright, we can partner with more venues to refine their service delivery and boost profitability. 59club is uniquely positioned to drive excellence, helping our partners stand out in a competitive market.

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59club Nordic serves a region where golf is evolving fast.

Many clubs are integrating technology to support operations, helping simplify booking, check-in, course upkeep and communication. These developments are good for the game - creating more accessible, efficient club environments with limited resources and lean teams.

At the same time, we also recognise that not every club is aiming for the same future. We work with the venues that want to lead and improve. Venues who see service not as an add-on, but as a defining part of their identity.

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Operating since 2020 across 7 countries spanning Western Europe and North Africa, our team brings deep fluency in the region's golf, hospitality, and luxury leisure ecosystems, from private members' clubs to resort destinations and public-sector delegations.

From the French art de recevoir to North African codes of generosity and welcome, guest expectations across the region demand a service culture where refinement, sincerity, and consistency carry equal weight. We help operators translate that standard into measurable ROI through mystery audits, surveys, and training.

Fully integrated into 59club's global network, we connect regional clients to shared methodology and cross-market best practice.

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59club Europe South supports golf, hotel and leisure venues from Portugal to Cyprus, delivering year-round mystery testing, performance measurement and bespoke training across one of Europe's most dynamic hospitality regions. In a world increasingly driven by opinion, we help businesses cut through the noise with meaningful customer experience data, enabling confident, strategic decision-making. Our tailored Three E' equips teams with the knowledge, motivation and skills to deliver exceptional experiences that drive satisfaction, loyalty and commercial performance. As part of the global 59club network, clients also benefit from shared expertise, best practice and insights from nearly 1,000 venues worldwide.

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59club Middle East & Africa is the region’s leading customer experience, sales performance and benchmarking specialist, supporting golf, hospitality, leisure, spa and F&B operators across multiple markets.

Since establishing its Dubai based regional division in 2019, 59club MEA has helped venues enhance service standards, increase customer satisfaction and drive commercial performance through mystery shopping, surveys, training and performance management solutions.

Led by local industry expertise and a global network spanning Europe, Asia, North America and Australasia, 59club MEA delivers world class insights, benchmarking and best practice support tailored to the unique needs of the region.

Meet our team

With a reputation built on delivering insightful data and bespoke training programmes, our team is deeply passionate about enhancing service excellence. Currently, we support over 275 resorts, private clubs, health and fitness businesses and day spas across the region.

Our team – which includes Liam Burns, Alice Cox-Cooper, James Ibbetson, Matt Roberts and Jonny Sharp – brings a wealth of experience from some of the finest hospitality venues in the UK and Middle East. Having used 59club tools first-hand in previous operational roles, they are uniquely positioned to deliver impactful training and support that drives real improvement in service standards and operational culture.

Beyond delivering industry-leading Mystery Shopping programmes and facilitating guest feedback through surveys, 59club UK and Ireland has significantly expanded its focus on training, education and networking. In 2025, we are conducting over 200 face-to-face training sessions and hosting more than 20 educational workshops.

We also bring professionals together on the golf course, offering valuable opportunities to share best practices and learn from peers across the 59club community.

Now in our 15th year, 59club UK and Ireland proudly showcases a legacy of long-standing partnerships and success stories – tales of service excellence, product innovation, team development and personal growth.

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Account Management & Training

Support & Administration

With deep roots in golf, recreation and hospitality, we are united in our mission: to help clubs across the US achieve world-class customer service.

Our philosophy – Measure, Train, Support – drives everything we do. Through specialised mystery shopping audits and survey responses, we uncover what really matters, and our expert training turns those insights into measurable improvements – transforming service standards at every level.

We currently work with golf and hospitality properties across 38 States – including Reynolds Lake Oconee, the first US property to earn a prestigious Gold Flag Designation.

Every club we work with, whether Gold, Silver, Bronze or starting out, is on the path to excellence, and we’re here to guide them. We’re committed to spending more time with our clients – helping them use monthly performance insights to raise the bar.

Meet our team