The world's leading clubs, resorts and hospitality businesses don't leave customer experience to chance. They know exceptional customer experiences are built through independent assessment, meaningful benchmarking, and investing in the people who deliver them.

Every interaction shapes how customers perceive your organisation – and ultimately how your organisation performs. Left unmeasured, those moments become inconsistent experiences, missed opportunities and lost revenue.

For more than 16 years, 59club has independently measured customer experiences across Golf & Hospitality, building one of the industry's richest sources of customer experience intelligence and helping organisations understand where they stand, how they compare and where their greatest opportunities to improve exist.

The independent assessments measure every stage of the customer journey – from first enquiry and membership sales to golf, accommodation, food & beverage, spa, retail, driving ranges, simulators, events, and real estate.

Our Continuous Performance Cycle is for everyone. We'll show you how...

The Continuous Performance Cycle

Every improvement begins with understanding where you stand.

Our proven approach helps organisations measure experience, benchmark performance, develop people and recognise excellence – creating a continuous cycle of improvement that drives better customer and commercial outcomes.

Our independent evidence informs every recommendation, shapes every development programme, and strengthens every improvement strategy we deliver.